TV Commercial Values

Just saw a TV commercial - a somewhat advocacy plug from a noodle company. I admire their initial crack of creating awareness of Filipino values but can't help on commenting a minor detail in the said TV material- I've always thought that when one burps at the dining table, he'd rather say "excuse me" rather than "sorry".

There could have been other instances where saying sorry applies that can be learned at home as well - When Dad unintentionally drops something perhaps? I would still be looking forward to their future materials where they will promote other positive Filipino values in (better) correlated situations.